Isn't it about time the secret government gets exposed? They were making fake videos for public power of suggestions before TV came along and we are still falling for it every day. You can not watch TV every day and tell me you're not influenced by it's programs and commercials. Remember the "You deserve a break today, Have it your way, Mac'Attack, or I saved a ton of money!".

 I know I am, still to this day. Even after knowing what I know. TV tells you what is good for you and what is not like a parent watching over their child. Don't get me wrong, this is not a rant, just an observation. Over the years, I've seen many ways this is happening. It all boils down to the Science of Marketing. 

In some ways, that feels intuitively natural. Branding, messaging, and campaigns are predominantly about creation, while metrics and reporting are predominantly about analysis. Those are qualitatively different activities, right?

But let’s probe a bit on how we think they're different.

See how sadness is the emotion people share the least? Never write a sad headline.

Metrics uses, numbers? Creative uses words, images, concepts? Analysis is left-brain, creative is right-brain? Of course, modern marketers use analysis to inform creative. The distinctions start to get fuzzy. 

The frontal lobe: Logic and motivation

The frontal lobe handles motivation, planning, and short-term memory. It weighs options and consequences of actions.